DID YOU KNOW that in the network marketing world, ASEA is known for being different?
Yes, we have a unique, pioneering product that is very different from other products.
Next-Level Marketing (NLM)
DID YOU KNOW however that a resounding reason people see ASEA as being “different” is that our company culture and ethos are unique in the industry?
ASEA’s founding father Verdis Norton brought his experience serving as an executive and strategic consultant for many Fortune 500 companies… and no experience in network marketing. Verdis’s son, ASEA co-founder Tyler Norton, has from ASEA’s beginnings taken a special interest in ethics. He is a visionary, like his father. He has made ASEA a company that is truly unique in its Culture and Ethos. This is one more way that ASEA is a pioneering company, leading the way by modeling “Next-Level Marketing”.
Next-Level Marketing and a Movement Towards a Transformative Economy
Tyler spoke at last Saturday’s Envision Conference for the USA and Canada. He spoke about the relationship of our ASEA Ethos and Next-Level Marketing (NLM) in a Transformative Economy. As we recover from the collective trauma of a global pandemic we need to pivot in our leadership roles as the economy changes yet again towards a transformative economy. B. Joseph Pine II and James H. Gilmore first predicted “The Experience Economy “. How our economies have moved and expanded from a progression of economic value from extracting commodities to making goods, to delivering services, to staging experiences. Now we are moving our businesses toward the next level, a transformative economy.
“experiences have emerged as the next step in what we call the progression of economic value” – From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences”
quote from The Experience Economy
You can read a version of the original article written in 1998 online in the Harvard Business Review “Welcome to the Experience Economy“.
What Next-Level Marketing? It is how we operate in the new transformative economy. People are seeking more than an experience, they crave meaning and authenticity. The soul of ASEA, our Ethos, can connect on the most personal level offer a transformation. It is not presenting but being present. It is not focused on moving products but moving people.