Verdis Norton founded ASEA and brought redox molecule signaling technology and the MLM business model strategy to the world. His son, Tyler Norton is a co-founder and chair on the board. Today, the executive management team are pushing the boundaries of what’s possible in the cellular health category and moving ASEA into the next phase of strategic growth.

Verdis Norton

ASEA Founder, Retired

The visionary who made ASEA’s beginnings possible, Verdis Norton is more than an originator. He is also a strategist who built a distinguished career leading billion-dollar companies, including Kraft Foods, before founding ASEA. His strategic proficiency brought ASEA to the worldwide marketplace and guided the company through its early phases of growth. Maintaining his interest in the company, Verdis appears at select company events.

More about Verdis Norton

Tyler Norton

ASEA Founder, Chair

If you want to get to the heart of ASEA’s culture, spend a few minutes with Tyler Norton. He has a deep commitment to the humanity of business and is committed to motivating people to reach their full potential. In his decades of leadership in the financial services and management consulting industries, Tyler has taught and consulted with literally thousands of individuals, companies, and nonprofit organizations across the United States.

About Tyler Norton

When they launched nearly ten years ago, ASEA married the highly personal and culturally infused aspects of direct selling to a traditional, Fortune 50 corporate strategic planning structure. The mission: Take a revolutionary cellular health product to the masses worldwide.

ASEA Management Team

“We’ve grown every year, year over year. We had a record year last year. We’re on pace for significant double digit growth.”

—Tyler Norton