In the book “Go Pro: 7 Steps to Becoming a Network Marketing Professional”, Eric Worre discusses how to become a successful network marketing professional but also WHY companies are choosing to sell their products via the network marketing business model.
“More and more companies will choose to use Network Marketing because it fits the New Economy. They can provide all the corporate support and pay distributors on a purely performance basis to promote their products. It’s extremely efficient because, in the New Economy, word-of-mouth advertising continues to work better than any other form of promotion. The company can just take the money they would have spent on advertising and promotion and pay it to their distributors to spread the word.” ~ Eric Worre
ASEA has a very interesting story about why the founders decided to go with a network marketing business model when they had studied other distribution models: retail, direct sales, the Internet, and network marketing. We call it the ASEA Genesis. Watch this video about the founder Vertis Norton and the beginnings of ASEA.