With deep sadness, we learned that retired ASEA Founder Verdis Norton passed away on April 14, 2025, at age 88. We met Verdis in December 2009 and are eternally grateful to have been called to be part of his legacy of bringing ASEA to the world.
What an incredible, giant of a man. Tens of thousands of people around the world have experienced profoundly improved health because of Verdis Norton.

He had the vision to recognize the potential of redox signaling technology when invited to join the Board of a small biotech company that had run out of funding.
He believed the technology they had been developing for 7 years could change people’s lives. He found investors, purchased the patents, and led and funded the final steps.
Seeing stunning, even life-changing results in many people who volunteered to try it, he realized word-of-mouth was the most viable way to bring this revolutionary breakthrough product to the people.
He refused pharmaceutical company offers to purchase the patents and made ASEA Redox available as a supplement, which could bring it to the people more quickly and be appropriate for any health concern.
Supporting entire body systems with one simple supplement that was 100% safe, free of side effects, and could be used by everyone.

Verdis Norton’s courage, conviction, and determination have changed health and lives in 33 countries around the globe. He won our hearts and certainly changed ours in immeasurable ways!

RIP, beloved Verdis Norton.

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